Attractions Director

Description & Details:

• Provide strategic direction and operational leadership for all attractions and custodial departments.
• Develop long-term goals for attractions and custodial programs that support overall park objectives.
• Foster a culture of safety, service excellence, and continuous improvement.
• Model Park and company culture, focusing heavily on servant leadership and effective communication.
• Ensure safe, efficient, and guest-centered daily operations across all attractions and custodial zones.
• Oversee all aspects of operating Snow Mountain attraction to maximize safety, guest satisfaction, and revenue.
• Oversee scheduling, staffing levels, and labor performance to optimize operational efficiency.
• Monitor and manage ride capacities, queue times, and guest traffic flow.
• Coordinate with Facilities and Maintenance for the upkeep of attraction infrastructure and custodial equipment.
• Ensure all employee/leadership training, audits, and sign-offs are completed accurately and on deadline.
• Maintain high standards for cleanliness, presentation, and guest satisfaction throughout the park.
• Drive Park Net Promoter Score to highest levels possible, especially Snow Mountain.
• Oversee the implementation and enforcement of safety protocols, ADA compliance, and emergency procedures.
• Conduct regular audits and walk-throughs to ensure compliance with operational and safety standards.
• Work with the Safety Director to ensure compliance with corporate safety policies.
• Prepare and manage departmental budgets, monitor expenses, and identify cost-saving opportunities.
• Re-forecast budget and expenses throughout the year to ensure financial goals are met.
• Analyze attendance, labor, and performance metrics to inform operational decisions.
• Oversee procurement, vendor contracts, and supply inventories for attractions and custodial functions.
• Generate annual business plans & reports as directed.
• Implement and certify tasks/areas within divisions as operationally excellent.
• Drive large-scale projects that impact the overall Park.
• Partner with departments such as Marketing, Food & Beverage, Events, and Guest Services to align operational execution with broader park initiatives.
• Serve as the key liaison with Risk Management, Safety, and HR on compliance, training, and policy enforcement.
• Foster and develop strong partnerships with all departments on Park.
• Participate in the departmental and park-wide duty manager programs.
• Stay abreast of industry trends, technologies, and guest engagement strategies.
• Lead and implement projects that enhance attraction offerings and streamline custodial efficiency.
• Utilize guest feedback and performance data to drive service enhancements and capital improvements.

• Hire, train, develop, and manage attraction and custodial leadership teams.
• Create and implement staff development programs, performance evaluations, and employee recognition initiatives.
• Promote a high-performing, motivated, and service-oriented workforce.
• Coach and develop managers and supervisors within the division.

• Strong leadership, interpersonal, and staff development skills.
• Expertise in safety, regulatory compliance, and risk management.
• Proficiency with Microsoft Office and experience with operational software (e.g., scheduling, POS, maintenance systems).
• Availability to work a flexible schedule including days, nights, weekends, and holidays.
• Ability to read, analyze, and interpret business and technical documents and regulations.
• Ability to define problems, collect data, and draw valid conclusions.

• CPR/First Aid certification; NAARSO, AIMS, or similar safety certifications.
• Background in budgeting, forecasting, and financial performance tracking.
• Familiarity with custodial best practices in high-traffic environments.

• Bachelor’s degree in Hospitality, Business, Recreation, or related field, or equivalent relevant experience required.
• Minimum 7 years of progressive experience in attractions, theme parks, or similar guest service environments required.
• At least 3 years in a leadership role with multi-department or multi-attraction oversight required.
• Experience overseeing a diverse range of attraction types, including aerial adventure or rail-based attractions preferred.
• Project management experience related to capital upgrades or operational improvements preferred.

• Must have a valid GA Driver's License along with reliable transportation.